With over two decades of experience in the Hospitality and F&B industry, Aaron has had the privilege of growing and leading within renowned #1 hotel properties with Westin and the Hilton Curio Collection. These experiences eventually led him to develop full-service restaurants and QSR concepts. Most recently, he held the position of Operations Director at Chick-fil-A where he learned to leverage culture as the #1 key business driver.
During his time living in Southeast Asia, Aaron developed large cross-cultural training programs and networks. This experience taught him the importance of identifying and equipping leaders for their highest and best. Aaron’s expertise encompasses key skills sets, including networking, operations, training, leadership development, and culture building.
Driven by his passions for leadership and unique learning experiences, Aaron is dedicated to creating engaging teams, supportive leaders, and restaurant cultures that prioritize the guest experience and personal growth on every level.
Billy McKee brings over 24 years of experience in the restaurant and hospitality industry, specializing in culture-building, operational systems, and training.
With experience running a restaurant generating $20 million year and managing 124 employees under one roof, Billy has worked with nationally recognized brands and iconic establishments, including Newport Beach Country Club, Sol Cocina Mexican Restaurant, and The Pint & Cork gastropub in Maui.
Known for turning businesses into thriving successes, Billy applies his expertise nationally, including in Hawaii, working with companies like Tommy Bahama, Hillstone Group, and Marriott. He is passionate about creating high-performing teams, enhancing customer loyalty, and delivering exceptional guest experiences.
Outside of work, he enjoys marathons, Tough Mudders, and hiking adventures, always aiming to inspire others to exceed their potential.
With 18 years in the food and beverage industry, Josh has dedicated his career to shaping exceptional hospitality experiences. As the Director of Learning & Development for the 30% Rule, he designs and implements high-level training systems that empower teams and elevate service. His expertise spans all facets of hospitality, but his roots run especially deep in specialty coffee—having served as the Senior Trainer at Blue Bottle Coffee during its most dynamic years of expansion.
Based in Los Angeles, he brings a Southern California sensibility to his work, blending deep industry knowledge with a passion for education and leadership development. He holds certifications in DiSC, InsideOut Coaching, and Gallup StrengthsFinder, allowing him to craft impactful learning programs that drive both individual and organizational growth.
With over 20 years of experience in the restaurant and hospitality industry, Stephen Waier has held nearly every managerial role, from Restaurant Manager to Kitchen Manager, General Manager, and Regional Manager. His expertise lies from scaling emerging brands and growing multimillion dollar companies through leadership development.
Stephen has a proven track record of turning struggling restaurants into thriving, profitable businesses by implementing a high level of hospitality, reducing staff turnover, and optimizing operations. His specialties include coaching and training staff, analyzing profit and loss statements, improving inventory and ordering systems, and even stepping into the kitchen when needed. Through hands-on leadership and a results-driven approach, Stephen continues to elevate the standard of service and operational efficiency in every venue he leads.
Mo is a hospitality trainer and systems builder with over a decade of experience in luxury resorts, boutique service, and fast-paced café environments. Her journey began in Northern California and led her to train under Forbes 5-Star standards at Montage Kapalua Bay in Maui, a defining experience that shaped her lifelong belief in hospitality as both an art and a system. She’s since contributed to wineries in Southern Oregon, historic resorts in the Colorado Rockies, and elevated service environments throughout the Pacific Northwest, bringing a rare blend of structure and soul to each project.
Mo specializes in onboarding design, team development, and culture-driven operations. Known for her blend of emotional intelligence and operational clarity, she has trained and developed over 100 hospitality professionals across diverse settings. Mo helps teams turn brand values into consistent, elevated service, building confidence, connection, and momentum at every level.
With over 20 years in hospitality, Mathilde has worked across the world in coffee shops, restaurants, delicatessens, and Michelin-starred establishments. As both a consultant and coach, she helps hospitality teams unlock their full potential—transforming big ideas into thriving, profitable businesses.
Known for her sharp eye on time management, team training, and operational flow, Mathilde is passionate about helping owners build motivated teams, elevate guest experiences, and boost performance across the board.
Mathilde brings a global mindset, hands-on expertise, and infectious energy to every project she takes on.
Michael is currently the acting Chief Financial Officer for both Daily Dose Hospitality Group and Benjamin Blue H2O. Daily Dose Hospitality operates eight restaurants across Texas and California, offering New American, Asian Fusion, Sushi, and Mediterranean concepts. Benjamin Blue is a Houston-based start-up in the bottled water space.
Previously, Michael was a Managing Director at LCG Advisors, a firm specializing in investment banking, commercial lending, mergers and acquisitions, financial restructuring, public accounting, and business operations. This broad scope allowed him to support clients throughout the full business lifecycle.
With over 20 years of experience in accounting, finance, and business operations, Michael brings a holistic approach to advising clients. His focus areas include pre-sale planning, capital restructuring, estate and gift tax planning, and buy/sell agreements—always with an eye on long-term value impact.
Earlier in his career, Michael served as Manager of Global Forensics at Baker Tilly Virchow Krause LLP, and before that, as a Revenue Agent with the IRS. He’s worked across multiple industries, including healthcare, tech, manufacturing, and construction. At Baker Tilly, he led business valuations, forensic analyses, and commercial damage assessments, often in litigation settings. He also has experience serving as an expert witness in both state and federal court.
Michael is a Certified Public Accountant and holds credentials in Business Valuation (ABV) and Financial Forensics (CFF) from the AICPA. He is a member of both the American Institute and the Florida Institute of Certified Public Accountants. He holds an MBA in Accounting from the University of Phoenix and a BS in Applied Economics and Management from Cornell University’s Dyson School.
With over a decade of experience in television, promotional, and commercial content, Dan Jagels has had the opportunity to work with major companies like Sony, HBO, and Fox, as well as a diverse range of smaller clients. He has experience in many stages of content creation, from concept development to post-production.
Dan takes pride in being well-rounded in his field, believing that a strong understanding of every stage helps create compelling and engaging content. As a Producer and Production Manager, Dan has overseen large-scale productions and has assisted numerous smaller companies in creating and managing high-quality content for YouTube channels and nationally syndicated radio shows.
In addition to his hands-on experience, Dan holds a Bachelor’s Degree in Film and Television Production and a Master’s Degree in Business Law. His background in both media and business gives him a well-balanced perspective on promotional content creation.
At the heart of it all, Dan is passionate about storytelling and always eager to collaborate, learn, and contribute to meaningful projects.
An organizational workflow developer and fractional COO with over ten years of experience working with startups, nonprofits, agencies, solopreneurs, and the creative industry.
Formerly the education director and curriculum developer of Artist to Entrepreneur, a creative incubator program based in El Paso, Texas, Gabe’s professional background involves spans a multitude intervention points, from helping individuals and teams operationalize objectives and key results to developing organizational behavior management systems, organizational development, behavior design interventions, and no code tools like Notion.
As a Registered Behavior Technician and Notion-certified developer and trainer, Gabe integrates elements of executive function and behavior design to help individuals and teams improve their creative process, optimize productivity, systematize workflows, and decrease organizational inefficiencies.
Gabe holds a master’s degree in education administration and is a Registered Behavior Technician via the Behavior Analyst Certification Board.
